The free source of organic traffic no one is talking about: Your Personal Facebook Profile!
If you’re not using your personal profile on Facebook for organic reach, you’re really missing out on a free source of traffic! I know that a lot of people have issues with using their personal profiles. You’re not supposed to sell from there, but you can talk about your business and bring people into your group so that they can learn more about you and how you help others!
Most people have hangups around using their personal profile where they have their friends and family because they feel like it’s spammy and salesy, however, you can absolutely create a funnel to attract them into your Facebook Group, for example.
Do you want to learn how? Keep reading!
3 Things you shouldn’t do when using your Personal Facebook Profile for your business
- Segregate lists: people may advise you to segregate lists and post to two separate audiences. That was my first choice too, but then I discovered it was really confusing in terms of what content I put up, how I shared it, and how I didn’t. It’s just easier to have one profile that you use for business!
- Have your friends & family as “friends”: The problem? I had personal people come on and say funny stuff like “hi” or “how’s your mother, get her to contact me will you?” when I was doing a live about my business! It was HIGHLY embarrassing.
- Create two different profiles: I had one personal profile, and another one that was more about my business (both personal profiles but used for two different things). This was an easy solution and I thought it would be perfect, but then I remembered that Facebook doesn’t allow you to have two profiles. So, if you don’t want to lose access to your group or your ability to run ads, you shouldn’t do this!
How my business took off when using my Personal Facebook Page
In the end, it all came down to one key decision for me: deleting my original personal profile!
Don’t be scared! If you want your business to succeed you have to make tough choices.
It was hard for me too because I had all of the pictures of my children when they were first born and growing up and all of those amazing things. I knew I was shutting the door to my family and old school buddies and people I had worked with. But you can download all the images and then delete the profile and start again.
When I did this my business took off because I was free to say what I really wanted to say.
I didn’t have to worry about friends and family watching, and could go all-in on my business.
If you’re changing people’s lives wouldn’t you be proud of what you do? If you are then why are you hiding? Don’t you want to shout it from the rooftops ?!
Amazing things can happen when you decide that you are all-in and that you want to make your business a priority.
It takes a mental shift to make your business successful, your personal Facebook Page is a great place to start. Make that mental shift, and soon you’ll see how much easier it is to promote your business and get new clients.
If you’re someone who wants to use Facebook organically to grow your business, and you’re struggling with the messaging or you don’t want to segregate, I’m sharing my story to let you know there are alternatives, but you need to make a big call!
Now that’s we’ve had this chat … Are you ready to start using your personal Facebook profile for your business?
Colleen is a Funnel Strategist & Business Mentor helping driven coaches wanting to create a freedom business with uncapped revenue and massive impact without having to work more.
The signature Get Clients program is designed to help online business owners make more money, doing what they love. The program will guide you through a simple process to help you get more clients, income, and freedom in your life.
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