In this article, you will learn about the importance of having an email list and why it’s one of the best ways to safeguard your business from potential social media disasters.
Most people are aware of the potential risks that come with having a social media presence. Your accounts could be hacked, you could say something that offends your audience, or a platform could simply change its algorithm in a way that hurts your reach.
All of these risks are very real, and they can have a serious impact on your business. But there’s one way to protect yourself from all of them: by building an email list.
An email list is the best way to reach your audience directly, without having to rely on a third-party platform. It’s also much harder for someone to hack your account or for a platform to change its algorithm in a way that affects your list.
So if you’re serious about protecting your business from potential social media disasters, then you need to start building an email list today. It’s the best way to safeguard your business and ensure its long-term success.
Here are the steps to start building your list.
1. Create something of value that you can give to your audience in exchange for the name and email address.
It could be a free PDF guide, a template, a calculator, an assessment, recipes, some free training etc. It needs to be something of value that would entice a potential prospect to give up their email address for.
Value-based lead magnets are the most effective at getting people to sign up to an email list. But if you don’t have anything like that to offer, then you can also try offering a discount or a free trial of your product or service.
The important thing is that you’re providing something of value in exchange for the email address.
Once you have your lead magnet, the next step is to create a landing page where people can sign up to receive it.
2. Create your landing page
Your landing page should be simple and straightforward. It should explain what the lead magnet is and why people should sign up for it.
It’s also important to include a strong call-to-action (CTA) so that people know what to do next.
Once you have your landing page set up, the next step is to start promoting it.
3. Start the promotion cycle
There are a number of ways to promote your landing page, but the most effective method is to use paid advertising.
You can run ads on social media or search engines, and you can also use retargeting to reach people who have already visited your site.
Paid advertising is the quickest way to start building your list, but it’s not the only way. You can also promote your landing page through your existing channels, such as your website or blog.
Another option is to pay Facebook group owners to promote in their groups. This is a very cost effective way of growing your list.
The final step is to:
4. Segment your list
Now you can start sending targeted emails. The more targeted your emails are, the more likely people are to engage with them. And when people engage with your emails, they’re more likely to convert into customers or clients.
The important thing is to keep your emails relevant and interesting so that people will want to read them.
If you follow these steps, you’ll be well on your way to building a successful email list that will safeguard your business from potential social media disasters. So what are you waiting for? Start building your list today!
If you want specific help on building the perfect lead magnet check out our mini-workshop “Lead Magnet Lab” where I’ll walk you through exactly what you need to do to create a lead magnet (and I’ll also give you some free templates as well!)
Colleen is a Funnel Strategist & Business Mentor helping driven coaches wanting to create a freedom business with uncapped revenue and massive impact without having to work more.
The signature Get Clients program is designed to help online business owners make more money, doing what they love. The program will guide you through a simple process to help you get more clients, income, and freedom in your life.
To learn more about it Click Here.
In this article, you will learn about the importance of having an email list and why it’s one of the best ways to safeguard your business from potential social media disasters.Most people are aware of the potential risks that come with having a social media presence. Your accounts could be hacked, you could say something that offends your audience, or a platform could simply change its algorithm in a way that hurts your reach. All of these risks are very real, and they can have a serious impact on your business. But there’s one way to protect yourself from all of them: by building an email list.
An email list is the best way to reach your audience directly, without having to rely on a third-party platform. It’s also much harder for someone to hack your account or for a platform to change its algorithm in a way that affects your list.
So if you’re serious about protecting your business from potential social media disasters, then you need to start building an email list today. It’s the best way to safeguard your business and ensure its long-term success.
Here are the steps to start building your list.
1. Create something of value that you can give to your audience in exchange for the name and email address. It could be a free PDF guide, a template, a calculator, an assessment, recipes, some free training etc. It needs to be something of value that would entice a potential prospect to give up their email address for. Value-based lead magnets are the most effective at getting people to sign up to an email list. But if you don’t have anything like that to offer, then you can also try offering a discount or a free trial of your product or service.
The important thing is that you’re providing something of value in exchange for the email address.
Once you have your lead magnet, the next step is to create a landing page where people can sign up to receive it.
2. Create your landing page
Your landing page should be simple and straightforward. It should explain what the lead magnet is and why people should sign up for it.
It’s also important to include a strong call-to-action (CTA) so that people know what to do next.
Once you have your landing page set up, the next step is to start promoting it.
3. Start the promotion cycle
There are a number of ways to promote your landing page, but the most effective method is to use paid advertising.
You can run ads on social media or search engines, and you can also use retargeting to reach people who have already visited your site.
Paid advertising is the quickest way to start building your list, but it’s not the only way. You can also promote your landing page through your existing channels, such as your website or blog.
Another option is to pay Facebook group owners to promote in their groups. This is a very cost effective way of growing your list.
The final step is to:
4. Segment your list
Now you can start sending targeted emails. The more targeted your emails are, the more likely people are to engage with them. And when people engage with your emails, they’re more likely to convert into customers or clients.
The important thing is to keep your emails relevant and interesting so that people will want to read them.
If you follow these steps, you’ll be well on your way to building a successful email list that will safeguard your business from potential social media disasters. So what are you waiting for? Start building your list today!
If you want specific help on building the perfect lead magnet check out our mini-workshop “Lead Magnet Lab” where I’ll walk you through exactly what you need to do to create a lead magnet (and I’ll also give you some free templates as well!)
Colleen is a Funnel Strategist & Business Mentor helping driven coaches wanting to create a freedom business with uncapped revenue and massive impact without having to work more.
The signature Get Clients program is designed to help online business owners make more money, doing what they love. The program will guide you through a simple process to help you get more clients, income, and freedom in your life.
To learn more about it Click Here.
Or join our Facebook Group for weekly trainings here.
